CO-OP supermarket staff in Minehead, Alcombe, Watchet, and Williton will be going bananas on Monday, February 26, at the start of Fairtrade Fortnight.They will be celebrating the consumer-owned retailer’s announcement that for the first time it is selling Fairtrade bananas in all of its 3,000 food stores.
More than 25,000 Co-op store staff across the country are taking part in the largest-ever simultaneous banana-eating bonanza in the UK as part of the celebrations, starting at 10 am on the day.
As well as taking part in the record-breaking event, local Co-op staff will be ‘monkeying around’ with giant inflatable bananas and monkey masks and costumes, to highlight the good news to shoppers.
The Co-op, which introduced the UK’s first Fairtrade banana back in 2000, currently sells around 22 million Fairtrade bananas, and this is expected to jump to more than 43 million within a year as Fairtrade bananas go on sale in its stores nationwide.
Co-operative Group chief executive of food retail, Guy McCracken, said: “The Co-op has led the way in making Fairtrade mainstream and with more people than ever looking to buy Fairtrade and help producers and their families in the developing countries, this great news means that all our shoppers, from Shetland to Penzance, in rural, island, and urban communities, and in our smallest convenience stores, can support Fairtrade by buying the UK’s favourite fruit.”
The Co-op move also signals a breakthrough in the campaign to support small, independent producers and bears testament to the relationship the Co-op has built with such producers in Ghana, Equador, Costa Rica, and the Windward Isles.
Williton Co-op manager Phil Leat said: “We don’t mind making monkeys of ourselves if it helps to promote this ‘a-peeling’ initiative and encourage many more shoppers to support Fairtrade.”
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