A LAUNCH event is being held at Butlins, in Minehead for the company’s £4.5 million timeshare development BlueSkies on Wednesday, July 4.It marks the first move into the timeshare market for the holiday firm, which chose Minehead as the venue for the venture, which should attract a new type of holidaymaker to the town from all over the world.
Work on the first four-storey block of 24 luxury flats only started last September and now the company is ready to begin marketing them.
Journalists were being transported to Minehead from London for a Champagne lunch and sneak preview of the development as part of the launch event.
The project has been named BlueSkies, and, based on the cost of hiring an apartment for a family for a week in May, purchasers will be able to enter the scheme from £6,000 upwards for 30 years of ownership.
The new apartments could be open all year round, even at times when the rest of the Butlins resort was closed, which should help to extend the area’s tourism season.
Phase two of the BlueSkies development is planned for later this year and will include the a health and fitness suite.
More could follow if the scheme proves to be as popular as anticipated by Butlins.
BlueSkies has been called the most stylish accommodation ever offered at Butlins - with spacious, modern holiday apartment set slightly apart from the main resort and full of contemporary design features.
As well as access to Butlins’ renowned range of live entertainment and fun-packed facilities, BlueSkies guests will have full VIP treatment with their own concierge service and dedicated support team.
In boutique hotel fashion, there will also be free wireless internet access, free dvd rental, and even an opportunity for staff to fill owners’ fridges with all their favourite treats, thanks to three different pre-arrival ‘fridge menu’ options.
There will also be access to all of Butlins’ complimentary facilities and entertainments, including Splash Waterworld, live stage shows, extreme sports stars, performances from top pop acts, appearances from television characters such as Bob the Builder, Angellina Ballerina, and Pingu, a variety of kids clubs and sports activities, non-stop street-theatre, and the famous Butlins Redcoats to help entertain the children.
The Minehead BlueSkies is a mix of four one-bedroom apartments sleeping up to four people, and 20 two-bedroom apartments sleeping up to six people.
All four storeys of the block have uninterrupted views across the bay to North Hill and Minehead Harbour. Car parking is on the ground floor, beneath the apartments.
A website, http://www.blueskiesbybutlins.com/, has been designed for people keen to learn more about the new development.
Mike Crowther, who is leading the BlueSkies development for Butlins, said: “BlueSkies is holiday heaven for the growing number of people who enjoy the fun and convenience of a UK family break.
“Second homes and holiday apartments are an unattainable dream for many people as they can be expensive to buy, maintain, and manage.
“Butlins is one of the UK’s most popular and best-trusted holiday brands. By introducing BlueSkies in our 70th anniversary year, we are aiming to create a development that is luxurious, flexible, great value, and guarantees a first-rate family holiday.”
- Our photograph shows the BlueSkies first phase nearing completion. Photo submitted.
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