A HARD-hitting Christmas campaign is being used by Somerset County Council to remind drivers in West Somerset of the tragic consequences of drink-driving.The Somerset Road Safety Partnership is sending graphic posters to pubs, clubs, and off-licences throughout the county in the run-up to the festive season.
One shows an overturned car with the caption ‘There are never any winners in the drink drive lottery – it’s a Christmas rollover’.
In another poster, paramedics are dealing with a casualty beside their ambulance, with its flashing blue and red lights, and the words ‘Not the sort of lights you’d like to see this Christmas. Just a small amount of alcohol can lead to tragedy on rural roads’.
The posters will also appear on roadside hoardings and the rear of buses– and will be backed up by a radio advertising campaign.
County Councillor Hazel Prior-Sankey, who is chairman of the road safety partnership, said: “This is a time of year when many people will be attending parties and functions.
“We do not want to spoil their fun, but would ask them to be sensible and to avoid drinking and driving.
“Alcohol impairs a driver’s reactions and judgement and can lead to a crash in which they, and other innocent road users, could be seriously injured or even lose their lives.”
Councillor Prior-Sankey advised party-goers to use public transport or taxis, or to nominate a designated driver who stayed on non-alcoholic drinks all evening, to make sure they arrived home safely.
The partnership was launched two months ago by the county council, in conjunction with the police, the fire and rescue service, and health authorities, to reduce road casualties in Somerset.
In the three weeks immediately before Christmas last year, there were 184 drink-drive arrests in Avon and Somerset - 24 more than in the same period of 2004 - and 103 of those arrested were under the age of 30.
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