THE West Somerset Railway has won a travel trade award after attending the British Travel Trade Fair, held in the National Exhibition Centre, Birmingham.The exhibition helped the railway to make new contacts in the travel industry and allowed useful face-to-face conversations with management and representatives of existing customers of the line.
The railway’s stand also won the exhibition’s award for best overall participation, which was given on the basis of the quality of the stand, the staff’s approach, and the amount of work carried out before the show to make contacts and seek new business.
WSR general manager Paul Conibeare said: “Given the size and resources of some of the participating companies and organisations it reflects very well on the WSR and the commercial department that they should be so highly thought of by a gathering of hard-headed tourism trade professionals.
“Apart from the certificate, we are confident that this will lead on to more business coming to Somerset in the future.”
- Our photograph shows railway commercial manager Martyn Snell and tours officer Samantha Minter at the Minehead Station with the certificate.
Photo submitted.
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