THE latest television advertisement for supermarket giants Tesco has provided a financial fillip for the West Somerset economy.The Crier can reveal the production was filmed on location in West Somerset in mid-March.
The advertisement, for a new range of low-cost clothing being sold by the firm, shows a woman riding on horseback through woods to attend a reception.
It was filmed on Crown Estates-owned land using secluded areas of Croydon Hill, between Dunster and Timberscombe.
A crew of more than 60 people was involved in the shoot, which took two days and also used two helicopters for aerial shots.
Most of the crew stayed in Minehead, many of them in the Gascony Hotel, in The Avenue.
However, there was no sign of actress Prunella Scales, who has become the face of Tesco’s television advertising.
Instead, the woman on horseback was thought to be a model named Amber Bird.
- Our photograph shows some of the film crew shooting the advertisement on Croydon Hill. Photo by Mark the Photographer, ref M030187. Order image reprints online at http://www.tcpbymtp.co.uk/.
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